Our Mission

Change the way women think about being bra-free. We are design obsessed and are creating clothing that is support-free and designed so your nipples will never show.

The Founder's Story

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CORE VALUES

  • CONFIDENCE

    Our attention to design details guarantees that nothing will show when going bra-free.
    Our ethos is one of worriless confidence.

  • COMFORT

    When it comes to clothing, we believe women should feel free and comfortable. We are committed to
    high-quality, soft fabrics and support-free styles that are both easy to wear and chic.

  • VERSATILITY

    From home, to work, to fun, our intentionally crafted, made-to-conceal designs, adapt to every setting, ensuring flawless style for all women, everywhere.

  • COMMUNITY

    We know the shared female experience of wearing bras. Our brand values a community where relatability and connection are at the heart of everything we do.